April 17, 2012

Trends That Will Shape the World in 2012 and Beyond

Last Thursday we had the wonderful opportunity to listen to JWT Director of Trendspotting Ann Mack speak at the AdFed’s event, Trends That Will Shape the World in 2012 and Beyond. This was such a great experience and we learned so much. Ann highlighted 10 major trends that will continue to play a part in our industry through out 2012 and beyond. It was especially interesting to learn about how the consumer mindset is changing post-recession. The biggest part of our business is understanding who the target audience is and this speech gave us such great insight into understanding the current changes of the consumer and  how we as a business can change with them. The knowledge we took away from this was invaluable and it was an amazing opportunity to hear someone of Ann Mack’s professional caliber speak.

 

October 12, 2011

Designer: Josh Larson Writer: Danielle Hermes

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Man2Man Marketing 2011

With the new Man2Man identity, the next step was to increase the participant numbers and retention with a new marketing campaign. The campaign needed to reach out to the target market, providing them with necessary information to become involved with the Man2Man program.

We created a print and viral marketing campaign with flyers, a newly branded website and social media campaign. After the launch of the new marketing campaign, the Man2Man program saw significantly increased participant numbers and solid retention in their quarterly public seminars.